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Organizations select the competitive strategy from Bowman's Strategy Clock, relevant to their needs after considering their circumstances and the barriers they face. For instance, competing on price requires analyzing whether the company enjoys price leadership and can sustain it, and whether they can exploit the available cost advantages. Competing on perceived value requires a clearly defined target market, an understanding of what such market values are, how the market perceives competitor products, and the ability to differentiate.?A look at likely trends for 2015
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